seducing rather than selling

How to put a product as exciting and seductive as lingerie in the market? The exclusive boutique with the provocative name ‘Secrets by Day' faces this challenge while leaving enough space for good personal advice: the customer comes first. This retail concept has been designed by the team of COEN! and implemented in every detail. Selling by seduction...

‘Everything is well thought-out and carried out in the total appearance.’
Wendy van Roy, owner of Secrets by Day

‘the customer comes first.’
Editorial Architecture news plus 

+ identity, name and logo, graphic design, website
+ 100 m2 interior, lighting plan, furniture
+ lace pattern
+ attendant Design in Detail Award 2012

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